It’s summertime which means you can taper off from posting on your social media handles… Right? Not quite. If your small business isn’t sure what to post next or is searching for a way to spice up their strategy this summer, follow these five quick and easy tips for social media success.
1) Hit refresh on your company blog.
Not blogging yet or taking a break from blogging? Dust off your account with some fresh posts. Invite entrepreneurs you admire to join you as guest bloggers, share some news and updates on what your company has been up to, or write up a listicle with small business advice.
2) Join a Twitter chat.
By participating in relevant Twitter chats, you’ll be able to network with potential customers and spread awareness about your business. Follow the chat rules, add GIF images to enhance your tweets, and have fun!
3) Livestream an event with Facebook Live.
Something fun happening at your office or a trade show you’re at that you’d like to share? Use your smartphone to livestream the event with Facebook Live. Once the video goes live, all of the fans of your page will be alerted and encouraged to watch.
4) Become a thought leader on LinkedIn.
Log in to your account, click the “write an article” button in your status, and create thought leadership posts that you can self publish to your network.
5) Embrace scheduling tools.
Going on a long vacation and worried that you’ll forget about posting? Try out a scheduling platform, like Hootsuite, to plan ahead your social media posts and schedule them out.
Deborah Sweeney is the CEO of MyCorporation.com. MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best. Follow her on Google+ and on Twitter @mycorporation.