From “hola” to “adios,” Spanish and other languages have become a significant part of the ever-changing cultural landscape in the United States. Because of this, there are huge advantages to being one of the bilingual small business owners out there. 1-800Accountant explains some of these great benefits.
Communicating with customers or clients who speak a different language, such as Spanish, can be a major advantage for small business owners. If a Spanish-speaking individual is interested in doing business with you, but they discover that you only speak English, they might be more tempted to do business with someone else. There is a comfort level that customers try to establish with the companies they shop at or receive services from, especially if these items cost them a lot of money. A language barrier can put a strain on establishing this comfort level. If you own a small business in states like Florida, Texas, New Mexico, Arizona, or California, it may be particularly important to beef up on your Spanish skills. Plus, if you operate a website or mail-order service for your business, you should take international customers into account, some of whom may also speak a language other than English. This is why there are numerous online retailers that maintain websites in a variety of languages.
Communication for Networking Purposes
Knowing a second language to communicate with other professionals in your field who could work with you is also a big plus. Like-minded individuals who work in the same industry often share ideas to learn what’s out there for the purpose of improving their own businesses. There could be others out there with whom you can’t communicate due to the language barrier, and these professionals might be excellent resources for you that you are missing out on. Others will view you as a little more versatile in your abilities. This can help make your stock rise in the small business community, which can be very advantageous.
Bilingual Employees in a Small Business
In addition to the importance of bilingual small business owners, it’s also worth looking into hiring one or more bilingual employees. If you have someone on your team who can speak face-to-face or on the phone with a client, it makes your business look good, even if it’s not you as the owner who has these skills. Make sure to ask job candidates if they are fluent in another language. Hiring a bilingual individual could theoretically make or break a sale in the future.
For all of your tax and accounting needs with regard to small business, be sure to turn to the accounting professionals at 1-800Accountant. Call 1-888-749-0117 or check out www.1-800Accountant for more information.
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