Social media has come a long way since the early days of poking friends on Facebook and 140-character limits on Twitter. Social media was simply a fun way to communicate with friends and family or follow a favorite celebrity. However, a social media presence is no longer an option but a necessity. With these five social media hacks for small businesses, small business owners can expand their reach and find new customers.
1. Focus on Engagement Over Vanity Metrics
When it comes to social media, focus on quality over quantity. It’s tempting to chase followers, likes, and views; getting a few thousand likes on a post or 100 new followers may seem like a goal worth achieving, right? These vanity metrics may look impressive, but those numbers don’t necessarily correlate to growth and increased revenue.
The real metric of success lies in engagement. Let’s say your Facebook page receives an average of 100 new followers per month, but only 10% of those followers engage with your page and convert to customers. Rather than focusing your efforts on gaining more followers, a better strategy would be to analyze the data of those engaging with your business.
Maybe your followers consistently click on video tutorials but ignore other visual content like infographics. Identifying trends like these help determine what is and isn’t working, so you can make better business decisions.
2. Boost Blog Traffic by Sharing on Social Media
There are many ways to produce a steady stream of content for your marketing strategy. One of the most popular paths is a blog. Small businesses can provide their readers with informative content like tutorials, customer testimonials, and spotlights.
Avoid turning your blog into a giant ad by only posting about your products and services. Expand into other types of content, and you’ll earn a reputation as a thought leader and expert within your industry.
Not only do high-quality blog posts draw visitors to your website, but they also create opportunities for additional social media content. Sharing new blog content on your social media channels is a great way to attract more traffic to your site.
3. Use Scheduling Tools
With all the other responsibilities you have, it helps to automate tasks when possible. Some people opt to manually publish several social media posts throughout the day on different platforms. However, it’s easier to set up a posting schedule to do it automatically.
Most social media platforms enable you to schedule your posts for a specific time and date. Various free and affordable marketing tools can also schedule your social media posts and provide more detailed analytics on performance. Tools like Sprout Social and BuzzSumo also offer valuable insights on when to post for optimal engagement.
4. Understand the Best Times to Post
It may take some trial and error to determine the best times to post on different platforms. Posting on LinkedIn and Twitter at the same time will probably have very different results.
After all the effort that goes into creating valuable content for your customers and leads, you want to make sure that you reach maximum exposure and engagement. Social media moves quickly; knowing when your audience is active and most likely to see your content is essential. If you post content at a suboptimal time, there’s a good chance it will go unseen.
There are plenty of online resources you can browse to learn about the best times and days to post on social media. The American Marketing Association provides a helpful guide on the best times to post on social media, based on platforms like Sprout Social and Hootsuite. It’s also worth mentioning that businesses should conduct their own testing to determine what works best. Many factors can impact a social media post, such as your industry and audience behavior.
5. Keep Up with Industry Trends
Stay informed of what’s trending, both within your industry and across your various social media channels. If your audience begins shifting away from a platform you use consistently, it’s worth digging deeper to understand the reasoning.
Maybe your audience is no longer interested in your content, or it’s a sign that another social media platform is gaining popularity. Understanding these behaviors will provide valuable insight and help you adjust your marketing strategy as necessary. It’s also a good idea to follow blogs from companies like Hootsuite and Sprout Social, both leaders in social media management.
Creating a social media strategy for a new business can be challenging, but it’s an essential step in your overall marketing plan. These social media hacks for small businesses will put you on the right path to building a loyal audience and growing your revenue.
This post is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult his or her own attorney, business advisor, or tax advisor with respect to matters referenced in this post. 1-800Accountant assumes no liability for actions taken in reliance upon the information contained herein.