David Creech loves the philosophy Love God and love people – so much so that he took the first two letters of these words to form the name of his new small business, Logolope, Inc.
The home-based small business was officially launched in Murfreesboro, Tennessee in April 2013. It currently has three employees who assist in various ways. The company’s primary services involve technical writing, web design/hosting, and consulting.
Logolope mostly serves small businesses, churches, and military personnel. It offers technical writing support for military guides, thanks to Creech’s military background. It designs and hosts websites for churches and small businesses. Finally, Creech offers his professional military insight to the government.
Creech says it was earning his Master’s in Business Administration that gave him the inspiration for starting a business like this one.
“I retired as an Army Black Hawk (UH/HH-60) pilot,” he says. “I also recently finished my MBA and thought the best way to proceed was to start my own small business. I provide consulting to the MEDEVAC Project Office. I do most of the consulting work, while my employees handle more of the writing and web design services.”
In Creech’s eyes, the key to operating a highly successful business revolves around top-notch customer service and treating customers with the utmost respect.
“Our attitude toward people is what ultimately makes this business successful,” he says. “If you have a love for people, then everything else falls in line.”
He says he most enjoys knowing how his small business is benefiting others, especially those in the military.
“I really like the satisfaction I get from knowing I had a hand in providing a usable product to our soldiers in medical evacuation – both on the battlefield and for assistance in disaster/humanitarian relief,” he says. “There is also the satisfaction of knowing that our study guides provide the resources for soldiers to ‘be all they can be!'”
Small Business Marketing
To make others aware of Logolope, Creech has implemented a variety of marketing strategies. He has purchased and given away promotional items like lanyards, wristbands, mouse pads, and pens. He’s also used a lot of web-based strategies and maintains several websites and social media pages.
“We are trying to increase the name brand recognition for our company,” he says.
Starting a business is a new adventure that can come with lots of challenges, many of which can be overwhelming at times. Creech is accounting for so many aspects of his company and says this has been the biggest difficulty.
“I’m basically doing everything myself,” he says. “There is a lot of paperwork involved along with so many startup costs and expenses I’m accounting for. I am trying to do everything wisely enough as a cloud-based business in terms of finances, and thankfully it helps having a low overhead.”
There are certain things entrepreneurs should focus on before and during the startup process for a new small business, Creech says.
“Do lots of research on the different business structures out there. Find the one that’s best for you. Research trademarks and how to get one set up. When you’re picking a company name, find one you can trademark that also has a website domain available for it.”
There are both pros and cons to self-employment, he adds.
“The advantage is the freedom you get, but this can also be a disadvantage in some cases. Also, you may not get paid for the work you do today for 6 months or a year. That’s why you can’t afford to get lazy.”
As a 1-800Accountant client, Creech says he’s been very happy with the accounting and business consulting services he has received.
“1-800Accountant is very responsive, and I had a lot of initial questions moving forward that they’ve answered,” he says. “I would definitely recommend 1-800Accountant to others.”
Photo credit: The photograph of David Creech was provided by Logolope, Inc. and is used with permission.