With a major need for mental health support throughout the United States, entrepreneur Camishe Nunley recognized this need and decided that starting a business in this field could serve a tremendous base of individuals who are struggling in their lives.
Mrs. Nunley owns Healing Your Hidden Hurts, LLC in Carmel, Indiana. She is also a client of 1800Accountant. Her practice opened its doors in 2009.
Healing Your Hidden Hurts serves as a private mental health practice in which Mrs. Nunley works with clients to help them improve their psychological well being. Her practice has multiple locations around Indianapolis and employs other mental health professionals as well. She holds a Master’s degree in Mental Health, is a Certified Trauma Specialist, and is a Licensed Mental Health Counselor in the state of Indiana.
Mrs. Nunley explained why she felt starting her own practice was the best career path for her to take.
“I was noticing that a lot of community agencies were mostly focusing on symptom management,” she says. “My philosophy is to focus on symptom reduction. Plus, a lot of therapists out there have suffered from burnout as a result of their hefty caseloads. I wanted to provide a platform for them to grow clinically and in their careers, making them a better resource for the communities they serve. I use a similar approach for my employees that I use for my clients.”
Small business owners of all types often give various reasons for why their companies have found a niche and gained enough traction to be profitable. Mrs. Nunley says it’s all about the customer.
“My clients have made this practice successful,” she says.
Healing Your Hidden Hurts offers psychotherapy services, including those designed to help people with stress, anxiety, depression, and trauma; as well as community workshops. Mrs. Nunley says her clients range in age from 8 years old up to those in their early 60s. They come from all walks of life and tend to be more functional in their lives. In her words, practicing in this area of the medical field is quite rewarding.
“I’m able to make a difference in my employees’ lives and the lives of clients,” she says.
To make potential clients aware of her practice, Mrs. Nunley has a marketing department that handles the advertising needs of the group. This department manages their website, creates informational brochures, and makes connections with doctors within the local community. They also manage Healing Hidden Hurts’ social media pages on Facebook, Twitter, LinkedIn, andGoogle+.
Small Business Hurdles
Starting a business can result in a wide range of unanticipated challenges and roadblocks. In Mrs. Nunley’s case, gaining visibility for her practice has been the biggest challenge. She’s also been faced with the reality that since the economic downturn a few years back, many Americans have cut back on spending for mental health services.
“Some people see this as more of a luxury rather than a necessity,” she says.
Her advice to entrepreneurs interested in taking the leap of faith into starting a business is to take a business startup course and to do as much research as possible on these topics. She also feels that learning from failures is a big part of being successful in the small business realm.
“Understand the fact that you’re going to make mistakes, and use them to improve your business and yourself in the future.”
Based on her experience as a small business owner, she says time management can be both a good thing and a bad thing. She likes having flexibility, but it can come with some added pressures.
As a client of 1800Accountant, Mrs. Nunley says she has learned a great deal from the national accounting and business consulting firm. She adds that she would definitely recommend the company to small business owners seeking accounting assistance.
Photo credit: The photograph of Mrs. Camishe Nunley was provided by Healing Your Hidden Hurts, LLC and is used with permission.