Being confident in your look is just one step toward startup success.

After reading our last article on the topic – Pre-Game: 5 Things to Do Before Tackling Your New Year’s Resolutions – we’re sure you’re eager to tackle those goals and start setting the tone for 2017. They don’t call January “the Monday of months” for nothing. Consider penciling these tasks on your bursting “To Do” list.

Evaluate your morning routine. One of the most generous gifts you can give to yourself is the gift of your time. What does your morning routine currently look like? It may not even be much of a routine at all if you’re beginning each day in a frenzy. If you’re a small business owner, your days can be more unpredictable than if you were to go down the 9-to-5 route. So at least give yourself 1 to 2 hours every morning so you can start yourself off with some structure. Hal Elrod, author of The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before8AM), recommends creating a morning routine that consists of meditation, affirmations, visualization, exercise, reading, and journaling. If you spend 10 minutes on each part of your routine, you’ll have spent an hour totally devoted to focusing on your goals and setting the tone for your day ahead.

Dress for the job you want, not for the job you have. We’ve all heard this expression before, but it’s doubly true for entrepreneurs who are representing both themselves and their businesses. Whether you’re in your second or third year of small business ownership or simply an aspiring entrepreneur with an idea and a dream, dress for success. You’re guaranteed to meet all kinds of new people on your journey – like competitors, customers, or even potential investors – and first impressions matter. Consider how you should present yourself in a way that best represents your business and update your wardrobe accordingly. Most importantly, have fun with this process.

Prepare for tax season. Those tax deadlines come out of nowhere, don’t they? If you’re starting to sweat thinking about everything you need to do leading up to April, trust that you’re not the only one. Wouldn’t it be nice to have a peaceful tax season for once? Preparing for tax season is a ‘round-the-clock job, but if you put an organizational system in place now, it’ll be a breeze to keep your important documents and receipts in place going forward. Of course, we recommend ClientBooks, 1-800Accountant’s virtual bookkeeping system. We promise our clients recommend it, too.

Crack open a book. For some of you, reading may not be your cup of tea. But even if you don’t keep your shelves stocked with the latest biography or mystery novel, your business – as well as your entrepreneurial spirit! – can be greatly nurtured by doing some light reading on a regular basis. Remain a perpetual student of your industry by studying books and industry-specific blogs, and throw in a self-help book or two when time allows. Reading is a delightfully indulgent hobby that can sharpen you mentally and make you a savvy business owner.

Consider your business’ marketing strategy. With everything that goes into starting up a business (accounting, legalities, setting up a location – ad nauseam), marketing often takes a back seat. Make 2017 the year in which you conceptualize your business’ style and marketing plan. Pick out your business’ color scheme, invest in getting that logo designed, and finally build that website. Create your brand’s style so it will be immediately recognizable.


Let us walk you through a year of financial success and creative satisfaction. If you want to stay in-the-know, call 1-800-222-6868 or click over to www.1-800Accountant.


Written by Taylor Covey

1-800Accountant's goal is to help new businesses grow. Our team of accounting professionals get small businesses started right by offering t...