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Iris Broyles has always had a passion for technology. In 2008, she recognized that starting a business offering access to tremendously deep lists of leads for marketing purposes was a perfect career move to make.Broyles, who is a happy client of 1-800Accountant, operates Central Tex Data, LLC directly out of her comfortable home office in Glen Rose, Texas. While she is the only owner and member of the web-based small business, she enjoys the self-employment lifestyle.Broyles offers up a basic explanation of how the startup company functions.“We basically offer custom mailing lists for direct-mail marketing purposes,” she says. “We have 30 different databases from which we can draw customer information. A customer can go to our website, look at pricing options, then actually go and run free reports to see how many people are available under the category of customers they are targeting for the purpose of selling their products or services. We can also run these reports based on the parameters a customer gives us.”The customer information that Broyles can provide includes names, mailing addresses, phone numbers, and e-mail addresses. All of this information helps her customers specifically tailor their marketing efforts toward the leads who would be most effective to contact.Some of the lists available have over 200,000 names. They run the gamut and include lists of everyone from those who own certain cars to new homebuyers to new small business owners, or even lists of doctors and pilots.She says it was a close confidante who laid the stepping stone for her to start the small business in the first place.“I have a very good friend who has been in the data industry for over 30 years,” she confides. “She was looking for someone she could trust to work with her because she had a proprietary database. So she started giving me business, and that’s how I got started at doing this.”The former teacher has a Ph.D. in education and taught math, science, and technology for a number of years. She taught Kindergarten students all the way up to college students enrolled in master’s programs, but she says it was working with the middle schoolers that she enjoyed most about her career in education.As for her current role as a small business owner, it’s the individuals she gets to do business with that she says make her smile.“I have a group of really great clients who are loyal and very nice to work with,” she says. “I have a good relationship with them.”Any entrepreneur wanting to make a small business successful should follow Broyles’ approach to doing so.“The quality of our data is a huge selling point,” she says. “We also strive very hard to have excellent customer service so that we are responsive to the needs of our clients. This helps us stay ahead of our competitors. Plus, we’re a very honest company, which is not always the case among other companies out there.”<h2>How to Handle Small Business Competition</h2>According to Broyles, there are lots of fellow entrepreneurs who offer access to similar lists of potential consumers and businesses.“It’s a highly competitive industry,” she admits. “So we’re always working to be one step ahead of everyone else. We offer a service known as IP targeting, which allows our clients to specifically customize the lists they are looking for based on a customer’s computer IP address.”Central Tex Data has a website at www.centraltex-data.com. The company also has pages on social networking sites like <a class="link" href="https://www.facebook.com/CentralTexData">Facebook</a>, <a class="link" href="http://twitter.com/centraltexdata">Twitter</a>, <a class="link" href="https://plus.google.com/107680006797669857236/videos">Google+</a>, <a class="link" href="https://www.linkedin.com/company/central-tex-data">LinkedIn</a>, and <a class="link" href="https://www.youtube.com/user/centraltexdata">YouTube</a>.All small business owners endure some challenges, particularly during the startup phase of their companies. Broyles has been no exception to many of these common hurdles that often get in the way. She admits living in a rural part of Texas has made it difficult to get high-speed Internet so she can do everything she needs to do in order to successfully run the web-based enterprise. Additionally, finding enough time to operate it has been a little tough.<h2>Helpful Hints for Entrepreneurs</h2>Thanks to her own experience running Central Tex Data, Broyles offers up some handy tips for entrepreneurs who are seriously considering starting a business.“Do a ton of research to make sure there’s a place for your niche. Either bring something fresh and unique to the table or be the best at what you do. A business should involve something you enjoy and love doing. I think customer service and caring about your customers as individuals goes a long way to being successful.”She admits self-employment can entail both pros and cons.“The advantage is that I make my own hours,” she says. “I can work while I’m on a cruise ship since I can take my laptop with me. The disadvantage is that there’s no one to take your place, so you do have to at least check in on things even when you’re on vacation.”<h2>1-800Accountant Client Testimonial</h2>Broyles says she’s a very satisfied client of 1-800Accountant – and that the national accounting firm has made the process of starting a business so much simpler from a tax and accounting standpoint.“1-800Accountant has made it much easier for me to ensure all of my tax information I need to provide isn’t piling up until the end of the year. It really keeps me organized and on top of things. You guys have definitely saved me money by advising me on the tax structure for my LLC. Everyone has been so nice and helpful, and the webinars have lots of beneficial information.”Photo credit: The photographs included in this blog post were provided by Central Tex Data, LLC and are used with permission.

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Teacher-Turned-Entrepreneur Finds Startup Success in Technology

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After getting married in 2014, Michelle Elson-Roza and her husband, Anthony, sat down and evaluated how they wanted to spend their time. Anthony worked in the hospitality industry and Michelle in finance. Both had inflexible schedules inopportune for newlyweds hoping to start a family. They decided they had to make some drastic changes. So in June of 2015, the couple formally established MJER Help, LLC in Chicago, Illinois — household management service for modern families.“We constantly encounter couples and families in their 30s, and they don’t have time for each other. We wondered what we could do for modern families while still doing something together. So with our business model, we’re providing home services for modern families in a way that people can afford. We’re starting out with 2 service lines for personal chefs and concierge service,” Elson-Roza explains of MJER Help.Elson-Roza offers some examples of the assistance their small business provides.“If you need someone to cook a meal once a week, help making cupcakes for a school bake sale, or help creating a healthy meal program for your family, we’ve got you covered. We customize our service for each family or professional who has a lot going on.”According to Elson-Roza, their combined passion for customer service and efficiency will bring MJER Help success. They understand the needs of their demographic and know how to work with their target clientele. They hope the combination of these factors will help to exceed their customers’ expectations.“It’s really rewarding to talk to our clients and understand the pain points in their lives. Once we identify those, we set a program in place that helps to reduce stress so they have more time to spend with their families,” she says.What makes Elson-Roza’s business model unique is that – regionally — there isn’t another small business providing a suite of services.“There are a lot of different services for each category, but nothing for people who want convenience and low costs. It’s uncharted territory. Our goal is to modernize the way people think about their household duties,” she rationalizes.The couple knows that the home is a private and sacred space, which is why establishing trust is a high priority for them. The target demographic for MJER Help is people in their 30s and 40s, both families and professionals.“The people that our services will align with the best are people who are climbing the corporate ladder and the expectations on them are extremely high, so they appreciate an incredibly professional service that helps free up their time. For example, if a husband is trying to become a partner at a law firm and his wife just had their second baby and they’re trying to sell their condo, then there might be a 6-month period where they need help,” she emphasizes.While the newlyweds-turned-entrepreneurs build their website, they’re getting the word out about MJER Help through their network, which includes childhood friends, college friends, and past coworkers.“We really want to build a trusted network organically, and eventually we’ll do more formal marketing. Right now, it’s just the two of us, so we want to walk before we start running.”<h3>Challenges of Small Business Ownership</h3>Elson-Roza confides that the hardest part of starting up a small business is to know when to stop researching and actually apply the research one learns along the way, which can be a lot harder than it sounds.“I’m a person who used to do research for a living in the finance world. There has to be a point where you stop researching and stop trying to make everything perfect and just start doing. That’s been a really big challenge. It is so different going from a big corporate environment to having a small business. It’s a much bigger undertaking than most would appreciate,” Elson-Roza says.<h3>Tips for Entrepreneurs</h3>Elson-Roza urges aspiring entrepreneurs working toward startup success to take the plunge into small business ownership only under the condition that they’re ready to devote a significant amount of time to it.“Talk about your idea to as many people as possible because you might get some great perspective from people who want to help you. Learn to trust yourself because you’ll be making big changes even when you’re in the initial stages, and you’re going to be constantly refining your business concept,” she advises.Despite how daunting it can feel to become a small business owner, Elson-Roza insists it’s worth it.“It’s incredibly exhilarating – after working for 10 years – being able to apply everything I learned into our own business. It shows me how much I’ve learned along the way. It’s incredibly exciting when our idea resonates with people. We want to help people live healthier, better lives. Being able to make money doing that is gratifying,” she enthuses.<h3>Experience as a 1-800Accountant Client</h3>Michelle Elson-Roza of MJER Help, LLC is a satisfied client of 1-800Accountant.“I think it’s a great solution for small businesses in the startup phase. I love being able to schedule 30-minute calls as frequently as I need. Not only is the service great, but having someone hold me accountable helps me get my work done in a timely manner. If you hire a private accountant, you pay hundreds of dollars an hour, so it’s a great service that I would highly recommend.”Photo credit: The logo included in this blog post was provided by MJER Help, LLC and is used with permission.

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Providing Families with Peace-of-Mind through a Small Business

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Jonathan Davis has had a passion for quality, intricate woodworking ever since he was in college. But more recently he saw a chance to take that passion and turn it into a business, which he named JBD Wood Products LLC. “If you love what you do, it’s not really work,” says Davis. Davis knew, though, that if he wanted to make a living at woodworking, he was going to have to do it well and find customers who appreciated his prowess. “Woodworking is more and more of a scarcity every day,” says Davis. “Everything nowadays is made out of plastic or pressed boards, made out of sawdust. I want to show people the quality of real genuine woodworking.” While Davis clearly cares about the quality of his products, starting a woodworking business has meant some big challenges. Originally, Davis wanted to run his business from his home. That might have worked had he been doing just a little bit of it on the side. But being a reputable business meant that Davis had to conform to local zoning laws, which didn’t allow him to make and sell wood products out of his home. He had to rent a workshop, a move that has created higher overhead for his business than he’d expected. Along with overhead and profit margins come tax concerns. Davis has turned to&nbsp;<a class="link" href="https://1800accountant.com/">1-800Accountant</a> to assist him with business and tax considerations. “1-800Accountant has been extremely helpful during this process,” says Davis. They “opened my eyes to the importance of staying compliant with the IRS and maintaining my business taxes.” Back in the shop, Davis hopes to grow a successful woodworking business while showing people across the country that, as he puts it, “Woodworking is not dead!”<a class="link" href="https://1800accountant.com/">1-800Accountant</a>&nbsp;is happy to help Davis realize his business dreams. We’re a virtual accounting firm merging the convenience of technology with live support from experienced accounting professionals. We offer a complete suite of personalized accounting, bookkeeping, advisory, and payroll services to individuals and small businesses at an affordable price. Schedule your consultation with America’s leading small business accounting firm. 866-699-6123.

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Davis Seeks to Carve Out Profits With the Help of 1-800Accountant

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Sports analytics has become a big business among sports outlets like ESPN. There are also numerous online services out there tracking every statistic imaginable across all major sports.At just 22 years old, entrepreneur Ricky Mouser had no hesitation to jump into the sports analytics field. The recent college graduate launched Last Man Up, LLC in May 2015. He does all of his analysis right out of his house in Dallas, Texas.“Right now, I am exclusively doing sports analytics for college basketball,” Mouser explains. “The focus is on scouting player tendencies and looking at a team’s upcoming opponents. I work with monstrous spreadsheets of data to track, analyze, and then make statements about these numbers.” Mouser talks about how he came up with the name for his small business.“When I was in high school, the football coach asked me to track the stats for some of the games. Whenever there was a big pileup of players on the field, I’d always record the tackle for the last man up from the pile.”While he has tracked some high school sports statistics, Mouser admits that Division I college athletics is where the real money is at for him to be successful. He recently signed a deal with Penn State University to track stats for the school’s men’s basketball team.<h3>Enjoyment to Self-Employment</h3>Small business owners often cite all kinds of reasons for why they enjoy what they do each day. For Mouser, it’s all about flexibility and getting to watch sports for a living.“I watch games on TV and stream them online,” he explains. “Then I collect all the stats and write up a report based on my observations of each player. I use at least 12 different categories to analyze a single shot. I really like that I can pick my own hours. I can stay up late at night, watch basketball, and get paid for it. You really can’t beat that.”<h3>Competition in the Sports Analytics Field</h3>Sports analytics is a vast industry, and Mouser has found it difficult to get his name out there. But he keeps plugging along and knows he can be an asset to any athletic department that wants to improve a team’s approach, which will ideally result in more wins.“My biggest challenge is competing against ex-players who now do scouting work,” he admits. “Doing analytics is my own personal edge that sets me apart.”<h3>Small Business Marketing Strategies</h3>To get the word out about Last Man Up, LLC, the entrepreneur has a website&nbsp;that explains his services. He has also spent a lot of time sending e-mails to coaches and video coordinators at various schools nationwide. Plus, he hopes to attend some of the NCAA Tournament games in the spring to make connections with those who could benefit from analytics reporting.<h3>Challenges to Startup Success</h3>Like most first-time small business owners, Mouser admits he knew next to nothing about business ownership before taking the leap of faith into his current venture. That’s why he sought out legal and accounting services to ensure he stays compliant.He also says it’s tough to get responses from potential clients, but once he does, he’s good to go.“Getting my foot in the door is hard. But once they give me 10 minutes to pitch my analytics services, I can close the deal pretty easily.”His biggest piece of advice for entrepreneurs interested in starting a business on their own is to maintain another source of income. He currently tutors calculus and statistics, in addition to managing Last Man Up.<h3>Experience as a Client of 1-800Accountant</h3>Ricky Mouser is a client of 1-800Accountant and says he has been happy with the business accounting guidance he has received from the national firm.“I had no clue about what’s involved in business taxes,” Mouser says. “It’s actually very boring for me. I am glad I can let someone else handle all of this.”Photo credit: The photograph of Ricky Mouser was provided by Last Man Up, LLC and is used with permission.

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Startup Story: Tracking All Things Basketball

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Michael Brandonisio has been freelancing his graphic design services since before he knew what an entity classification election was. In August of 2014, Brandonisio decided to take his informal business to the next level by establishing it as Brando, LLC. Based out of a home office in Los Angeles, California, Brandonisio is the mastermind behind his small business and does not have any partners or employees. The LLC serves as an umbrella for all of Brandonisio’s creative endeavors.“I had been freelancing since I was 12, and it didn’t really hit me to start a business until I saw all the benefits for it,” he says. “I make logos, websites, and various graphic design projects. I also do creative direction for music artists. Basically, I do any type of digital artwork.”The entrepreneur’s favorite part of small business ownership is enjoying the mutual satisfaction between he and his clients when a project reaches completion, and being trusted by his clients who don’t have the artistic chops to conceptualize their ideas on their own.“When you think of how many people there are in the world, there are very few creative people. But most people enjoy art. A lot of the times, the clients will let me do what I want within certain guidelines. I creatively direct musicians in L.A., and they really let me do what I’m thinking, because they trust me,” Brandonisio explains.Brandonisio admits there is a lot of competition in the graphic arts field, especially in a city as bustling as Los Angeles, so he relies on constant networking to keep his name in the forefront of people’s minds when they need a digital design.“It’s all about networking. I try to be a friend before I am a designer to someone. I don’t advertise online because 100% of my business is through word-of-mouth, and that’s how I’ve been doing it since I was a kid. Whenever I go to a party I consider it a business opportunity.”Despite not utilizing the Internet as a means of marketing, Brandonisio does have an online portfolio located at www.brandoarts.com. He has an unlimited demographic, with clients of all ages.<h2>Tips for Aspiring Entrepreneurs</h2>For entrepreneurs looking to achieve startup success, Brandonisio offers the following advice.“Really know you’re passionate about it, but a business plan is key to everything. It’s easy to want to start a business because it seems like a good idea, but you need to have a plan and resources and connections. Ninety percent of business ownership is doing the business stuff, while 10% is what you actually want to do,” he confides. “You have to work hard and really master your craft if you want to get paid. You need to outshine design firms and companies that do the same things, which is why I rely on personality, because skill only gets you so far.”<h2>Experience as a 1-800Accountant Client</h2>Brandonisio has been satisfied with the services he has received from 1-800Accountant.“I certainly didn’t know anything about the legal and tax stuff, and it’s so easy to just talk to my accountant and ask him what everything is so I can get things done efficiently,” he says. “My accountant has been really helpful. Any form I get, I can ask him what it is and I’m understanding it and completing it within a couple days.”Photo credit: The photograph and logo included in this blog post were provided by Brando, LLC and are used with permission.

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Startup Story: Branding the Brando Way

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As a licensed massage therapist, Crystal Hawthorne has been in the business of healing people for more than seven years. A graduate of the Swedish Institute of Health and Science with a degree in occupational studies, Crystal learned what it takes to mend bodies and souls. Over the years, Crystal found more ways to help people with her own special brand of healing. Eventually, she decided she wanted a business where she had the freedom to use the techniques she’d learned. In April of 2017, Crystal started her own massage therapy business, Crystal-Lization, LLC, in New York City. Like many new business owners, Crystal was unsure about business tax issues and was stressed out about having to deal with them. To make things easier, she hired 1-800Accountant to handle her taxes. Now, Crystal feels very much at ease knowing she has someone to stay on top of her taxes, freeing her to focus on what she cares most passionately about – helping people and growing her business every day. Crystal is currently working on expanding her business. She plans to continue to sell her spiritual healing products on Amazon and would like to develop her own retail website. Crystal also dreams of one day owning a storefront where she can spread knowledge to people about spiritual healing through her products and massage therapy techniques. Says Crystal, “I wake up and want to always learn new ways of helping people through different types of massage and different healing techniques.”

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Crystal Hawthorne and 1-800Accountant: Reducing Stress Together

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As a veteran of the armed forces, Iba Leka was a natural fit as an employee for a military contractor. But during the ten years of working for contractors, Iba was also an astute observer of the many issues contractors face, especially when traveling overseas. That’s when Iba realized she could help contractors while also earning a better income by starting her own business. Iba launched International Deployment Solutions, Inc., in December 2016. Since her company is a veteran-owned business, Iba is very inspired by her fellow veterans and contractors. She tries to hire as many veterans as she can to give them the chance they deserve. One challenge Iba has faced has been that she’s a woman in a predominantly male industry, so she’s had to overcome being treated differently. Another challenge has been cash flow. She never understood just how expensive it is to run a business until she was in the middle of it. To help with her tax issues, Iba signed on with 1-800Accountant. “My accountant is amazing!” says Iba. “He’s always there to help me when I need it. Being a small business owner and having used all my savings to get this business started, it’s nice to have someone I can trust to handle my tax needs.” Now, Iba sees enormous growth potential for her business. The company is thriving, having already been awarded three contracts, with another $86 billion contract set to begin in August. International Deployment Solutions currently has about a dozen employees but plans to have as many as 1,200 by the end of the year. That’s impressive growth by any standard.

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Iba Leka and 1-800Accountant: Giving Veterans the Chance They Deserve

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For Alexis van den Berg, the road to her own business was a long and winding one. Family hardship forced Alexis to take a break from her fine arts and illustration schooling early on. “I was still working random jobs here and there when my boss from the restaurant I was working at heard that I was going to school for illustration,” says Alexis. “He asked me to create new branding for some new restaurant concepts for his business, scooped me up and had me start work at the corporate office.” Alexis found that brand design was a big step up from illustration, but it was a career she felt drawn to. “I found that graphic design was a beautiful marriage of art, technology, and business that I enjoyed,” Alexis says. “I decided that this was something I needed to go back to school to educate myself. I took out loans, went to school and began my new career path.” During three internships, one on the Jim Henson lot, Alexis learned about the branding industry and found that she wanted to help people by using her creativity. After graduating, she worked for a while as an in-house graphic designer, but soon she realized this wasn’t exactly what she wanted to do. She began freelancing on the side, helping small businesses starting up. Not much later, Alexis decided to make a full-time business of it, and in 2017&nbsp;<a class="link" href="http://www.alexisvandenberg.com/">AV Creative Designs LLC</a>&nbsp;was born. It’s been going gangbusters since. “The best feeling in the world is when past clients come back a few months later, and they send you pictures of the logo or other projects you worked on together with some updates on how their business is doing. I live for that.” Alexis also made another smart decision. She hired 1-800Accountant to help with her taxes and bookkeeping. “Taxes were such a gray area for me,” she says. “I thought I was doing things right, but 1-800Accountant gives me the guidance I need with all of my taxes. It also helps that my LegalZoom account is linked up with 1-800Accountant, so it feels like all of my business information is together in one place. Each time I meet with Vanessa, I breathe a sigh of relief because I feel like everything is buttoned up nicely.” Not surprisingly, Alexis is looking to grow her business even more. “I am definitely working on expanding my client base and hopefully hiring some talented graphic designers to work with me in the future,” Alexis says. “I can’t wait to be in a position where I can create some jobs!”

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Alexis van den Berg: The Long and Winding Road to AV Creative Designs

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Some entrepreneurs pursue small business ownership because they’d prefer not to interact with people, while others are so people-oriented that they jump at the chance to be more hands-on. Rayleen Pirnie falls into the latter category.After 20 years of helping various industries reduce payments risk, she identified that there were limited educational resources specifically for businesses in her region. Payment processing is a critical part of a business’ infrastructure, so in April 2015, she formally established RP Payments Risk Consulting Services, LLC to focus on education and services to help businesses strengthen their risk management posture.Pirnie is the sole employee of her company, but she does outsource certain tasks to a network of consultants she works with because — although she’s based out of her home office in Camden, Missouri — her company’s reach is nationwide.“In every business, there are payments to consider — whether you’re paying your employees, yourself, your vendors, or taking payments. What I do is offer education and assessments of their processes related to those payments. I help them evaluate risks and make sure they’re following the rules,” Pirnie explains.Pirnie credits the experience she acquired over the last few decades as the not-so-secret to her success. Her wealth of knowledge makes her trustworthy to her clients — so trustworthy, in fact, that she relies heavily on word-of-mouth referrals to rein in new clients. Her passion for her work is obvious to them.“I just want to help businesses and consumers protect themselves so they don’t fall victim to fraud or risk losing money. I get a lot of feedback from clients and consumer groups saying, ‘I didn’t fall for this scam,’ or ‘We caught this before it happened.’ Those affirmations fuel me.”Although Pirnie has some stiff competition in the form of large firms, she more than makes up for what she lacks in size when it comes to giving her clients the more nuanced attention that larger firms can’t offer.“My clients like my one-on-one approach. I’m not a big business. I get very familiar with my clients and their operations. I’ve also been told that I’m an energetic and engaging speaker, and that helps to draw potential clients in and empower them to move forward. I provide continued support beyond the initial engagement,” she says.<h2>Challenges of Small Business Ownership</h2>Just because Pirnie didn’t have to learn the ropes of her industry before formally establishing her entity doesn’t mean she didn’t face her fair share of hurdles to overcome.“I didn’t know what I needed to do to become a formal entity, like what type of entity I was supposed to have and what the state rules are,” she admits.Despite her loyal client base, Pirnie does sometimes feel like a small fish in a big pond.“When an organization is evaluating me to see if they should hire me or not, I know they’re comparing me to corporations. Sometimes I wonder if I lose business based on some people’s comfort with a large business over a small business.”<h2>Tips for Aspiring Small Business Owners</h2>For those looking to establish an entity, Pirnie insists passion should be at the root of it, as entrepreneurship is not for the faint of heart.“Passion will get you through a lot. It will make the very long days and the odd hours worth it. Find people who can support you, like a family structure or just people externally that you can outsource tasks to. There is a lot involved in owning your own business and a lot of penalties you could face if you don’t do things right,” she elaborates.Hard work has its perks, though. Having a schedule of her own making leaves her with additional time to pursue her hobbies and spend priceless time with her family.“That advantage is one of the reasons I stepped out of the corporate world. If I want to, I can take my grandson to the zoo on a Tuesday.”<h2>Experience as a Client of 1-800Accountant</h2>Rayleen Pirnie of RP Payments Risk Consulting Services, LLC is a satisfied client of 1-800Accountant.“I travel a lot — at least 50% of my business year — so I can’t worry about different state filings. And it’s not simply the state filings that my accountant takes care of, but it’s knowing my numerous questions are a simple call or e-mail away from resolution and that my taxes are done on time and accurately,” she enthuses.Photo credit: The photograph included in this blog post was provided by RP Payments Risk Consulting Services, LLC and is used with permission.

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Startup Story: Pioneering the Payment Industry

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