4 Strategies to Attract Investors to a Small Business

March 17, 2014
1-800Accountant offers tips on how to attract investors to help fund a small business.

1-800Accountant offers tips on how to attract investors to help fund a small business.

By getting others to back a small business financially, the company will have a much better chance of being prosperous over the long haul. The good news is that there are several options aspiring entrepreneurs and established small business owners can use to attract others to a company for the purpose of helping to fund it. 1-800Accountant offers the following tips on these strategies:

— Sell yourself and your business plan to those around you.

Selling yourself pretty obvious, but it is vitally important to do it in a way that makes your business attractive to others. Once potential investors realize what your goals are, and they are like-minded in the way they think, you’ll have a great chance of bringing financial supporters onboard to help build a strong foundation for your small business. Networking and using basic marketing strategies are just a few of the methods you can use to do this. Remember that selling a business plan to potential investors is similar to selling items to customers, but you should be much more persuasive on this front because you may be asking for a substantial investment that should ultimately benefit both the investor and your company in the end.

— Go out into your community.

Regardless of where you may call home, all communities have companies and organizations in them that may be interested in talking to you. A simple conversation with someone could potentially lead to a business partnership, a promotion opportunity, or something even bigger like an investor in your company. In many cases, all it takes is getting the word out about a small business so that others know it actually exists. If you plan to be local, others may be more willing to support you in various ways as well rather than a much larger national brand.

— Connect with organizations and your local Chamber of Commerce.

You might be surprised how many government-run and private organizations are out there whose mission is to help small businesses. Although these organizations may not be able to provide funding to you directly, they can probably steer you in the right direction. Many investors register with different agencies in order to let others know that they’re willing to open their wallets and put their cash behind a good small business. Once someone puts you in touch with these individuals, you’ll then have the opportunity to sell your idea to them in hopes of attracting them to it.

— Consider crowdfunding.

One of the more tech-based forms of attracting investors to a small business these days involves crowdfunding. Crowdfunding involves posting a business idea on a website and letting others choose whether to invest in it. The amount someone could give to a certain idea may vary greatly, but this process is an excellent way to spread the word about a general business plan, a specific product, or a specific service to a worldwide audience of possible investors who may be interested in putting their own money behind it.

To learn more strategies on how to attract investors to your small business and funding options to help you grow, contact 1-800Accountant at 1-888-749-01171-888-749-0117 or at www.1-800Accountant.

Image credit: The image of the dollar signs is used with permission via the Creative Commons license through Flickr.

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