Entrepreneur Terrance Hutchins wants everyone to “get it by any means.” He loves seeing others achieve their dreams, whether it be graduating from college or overcoming adversity. To further this passion, he took the initiative to open the doors to his own small business – G.I.B.A.M Movement, LLC.
Hutchins is a 1-800Accountant client. He launched the startup company in March 2013 in Las Vegas, Nevada. While he works out of a home office, he travels around quite frequently to spread his positive messages through music and entertainment. Hutchins oversees all aspects of the company, but he does have some part-time employees who lend a helping hand to his efforts.
G.I.B.A.M Movement is a multiplatform, motivational brand that uses hip-hop and R&B music to inspire others. It also hosts special events like concerts, talent searches, and career fairs. Clothing items with the brand are available as well. Hutchins performs as a hip-hop artist himself.
“I wanted to see people do better in their lives and become better people in general,” Hutchins says. “You have to work hard for what you want. When we all work together, we can achieve big things.”
In his mind, Hutchins believes the positive mission behind his small business is what will make it be effective long-term.
“The name says it all and really hits home,” he says. “When people are working toward something in their lives, it really catches them and makes them work even harder at it.”
The target demographic of the startup company’s efforts are high school and college students from ages 16 to those in their mid-20s. This is why Hutchins performs and puts on events at lots of schools.
Most entrepreneurs must be accounting for competition at all times to ensure their companies are not being overshadowed by others. But in Hutchins’ case, he is not aware of any other small business out there that offers the unique mix of music, entertainment, and positive messages like his does.
Small Business Marketing Strategies
The impact of the Internet on the small business community has been tremendous in recent years. To advertise G.I.B.A.M Movement, Hutchins has taken full advantage of the web, especially since his target market predominantly consists of Internet-savvy youngsters.
“Social media has been a huge part of my marketing,” he says.
Small business owners encounter a variety of challenges along the way when starting a business for the first time and making money with it. Hutchins explains what he has faced – and how he has persevered.
“Early on, people did not always take us seriously with what we were doing,” he says. “The name sells itself, but some people thought it was negative for whatever reason, so that caused some initial challenges until we got out there and started doing things;. When people started to look into our brand more closely, they were sold. I learned how important first impressions are in the small business world.”
Advice for Entrepreneurs
Based on his own experience, Hutchins offers some pieces of advice for those looking to take the plunge into starting a business and achieving their entrepreneurial dreams.
“Believe in what you do,” he says. “Don’t let other people steer you the wrong way because it can be easy for that to happen. Also, be consistent in what you do. If it’s working, keep doing it.”
According to Hutchins, there are both advantages and disadvantages to self-employment.
“You’re basically your own boss,” he says. “If you fail, it’s all on you. That’s why you can only blame yourself. You have to be able to do everything a business needs to stay afloat, like paperwork, accounting, and marketing. This can be overwhelming at times. On the other hand, if you love what you do, it’s all worth it.”
As a client of 1-800Accountant, Hutchins says he’s been very satisfied with his small business accounting services.
“1-800Accountant has been great at answering all my questions about the rules and regulations of running a business. Since I travel a lot, I can just call you guys about the different taxes in each state so I know I’m staying compliant with the IRS.”