Effective marketing is crucial for virtually every business. With the abundance of inexpensive marketing tools available on the internet, it’s now easier than ever for companies to handle their own marketing campaigns without hiring an expensive external firm or purchasing costly equipment or software.
However, there are some services you may want to consider investing in for your business. Bookkeeping and accounting are important aspects of running a business that not only have an impact on your bottom line but also affect your tax bill every year. If you’re not confident in your bookkeeping or accounting skills, we encourage you to reach out to a professional who can take care of the back-office work so you can focus on growing your business!
Google My Business is a free tool that allows companies to manage their online presence across Google, specifically with the search and map functions. This includes having properly listed business hours, an up-to-date menu, or anything you may think potential patrons will find helpful. It allows businesses to engage with customers through responding to reviews which is an excellent way to build trust and credibility.
A great resource (also free with your business’s Google account!) for tracking statistics and analytics specific to your website. You can track data on page views, average time spent on a page, how the page is being accessed (mobile, desktop, tablet), location of access by country, and more. Google offers free courses through its Analytics Academy so you can better learn how to analyze and utilize its tools.
An easy-to-use content management system for hosting and maintaining websites. The interface is intuitive and most basic websites can be built with little to no knowledge of HTML/CSS (web coding). While the basic package and nearly 60,000 plugins are available for free, shorter/simpler URLs and various add-ons are available for purchase. Even with the add-ons and various paid features, WordPress can remain a relatively inexpensive marketing tool depending on your business’s needs.
A search engine optimization (SEO) plugin for WordPress. Yoast rates your page’s content to determine SEO potential and its overall readability. It’s equipped to assess content in 19 different languages as well as to optimize content shared on social media.
A cloud-based platform that helps a company to optimize its engagement, content and outreach across both social media and search engines. The ability to view most shared content is just one of the platform’s heralded features. Plans range from free to $299/month.
Canva is a fantastic inexpensive marketing tool that allows for user-friendly graphic design and video editing. You can use it for everything from social media to printed materials. While paid programs such as Adobe’s Illustrator and InDesign offer greater customization, Canva is a less expensive alternative for someone who doesn’t have the time or resources to master the Adobe programs. The free version of Canva offers users access to more than a quarter million templates, while at $12.99/month the Canva Pro plan provides more than 100 million premium stock photos and more than half a million templates.
The “KW” here stands for “keyword” as this is a keyword search tool for search marketing. Basically, companies will determine specific keywords that when searched can direct people to their website. Companies such as Adidas and Airbnb have put their names behind KWFinder, which offers a 10-day free trial for new users.
Offers SEO tools and resources that allow a company to grow its search traffic. Companies such as Facebook, Netflix, and Uber have seen the value that Ahrefs offers to marketing teams. Ahrefs offers some of its tools and resources free of charge, while paid plans range from $99 to $399 per month.
This digital platform allows you to develop email marketing campaigns and manage mailing lists. Whether it’s a weekly newsletter or a one-time event invite, Mailchimp makes it easy to send mass mailings, and also provides analytics to track opens, clicks, and more after a campaign is sent out. The free plan allows for 2,000 contacts and 10,000 sends per month, and from there tiered plans are available based on your intended usage.
A customer relation management (CRM) platform that also includes tools for marketing, sales, and customer service. HubSpot is best for businesses with a strong focus on inbound marketing as well as those with high-value conversions and long sales cycles. HubSpot offers a free version and has add-on plans starting at $100/month.
Video calls have become a regular part of our lives, and Zoom is one of the top platforms for this in the professional world. Zoom comes in handy for everything from staff and internal meetings to connecting with clients and other stakeholders outside of the office. With the ability to easily call into meetings using a cell phone, Zoom is also great for those on the go.
12. Sprout Social
With Sprout Social, you can manage your company’s Instagram, Facebook, Twitter, LinkedIn, YouTube, and other social media accounts within a single platform. Sprout also provides analytics that allow you to pinpoint timing and other characteristics to optimize your post. New users can sign up for a free trial, and plans start at $89/month — a relatively inexpensive marketing tool given all of the features it comes with.
Whether you’re an Android or iPhone user, Filmr is among the top device-based video editing apps on the market. With the addition of a tripod and microphone, you can create your own high-quality video content specific to your company using your smartphone. The University of California-Berkeley’s Advanced Media Institute offers a good list of tips for novice videographers.
When shooting your own video isn’t an option, perhaps communicating your message through a short animation is the next best thing. Renderforest is user-friendly and allows users to customize colors and text within pre-designed animation templates. The free version offers a handful of basic features while plans with greater customization start at $9.99/month.
With a catalog that covers a vast array of topics, LinkedIn Learning offers everything from short courses on the basics of marketing to detailed video tutorials so you can master an array of marketing software programs, such as the Adobe Creative Suite. While not free, access to LinkedIn Learning might be available using your local library card.
Inexpensive Marketing Tools Can Provide a Major Boost to Your Business
There is no shortage of options when it comes to free or inexpensive marketing tools to promote your small business. We’re truly living in an amazing era in which anyone with grit, determination, and an internet connection can start a business and effectively market it!
This post is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult his or her own attorney, business advisor, or tax advisor with respect to matters referenced in this post. 1-800Accountant assumes no liability for actions taken in reliance upon the information contained herein.