Creative Content Ideas for Your Small Business’s Social Media Accounts

August 6, 2021
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You created social media pages for your business, you know all about using your social media to help maximize your branding, but now you are starting to run out of creative content ideas. Not to worry, we got you covered! 

This blog will break down some easy and fun creative ideas to help you bring your content to the next level.

Informative content

Today’s customers like to research products and companies before purchasing. So many customers coming to your business’s social media pages want to learn more about your product/service and your business in general. Don’t be afraid to get in the nitty-gritty when talking about your products or services. Here are some creative ways to help create informative content. 


Tutorials are a straightforward way for your customers to see your product or service in action. Popular tutorial ideas include having pictures or videos of people using your product/service, an expert explaining how to use your product most efficiently, or even creating an infographic to showcase what it is made out of, how to navigate using it, or how to maintain it. 

 For example, if you are a coffee shop owner, you can make a video showing what ingredients you use to create a particular drink and where you source your ingredients, especially if you make a point to source them locally. If you have a service that gives your customers access to a platform, you can film or take screen grabs to share tips and tricks on navigating the forum. 


Another strong voice that can help advocate for your business is your customers. You can take the positive reviews they leave on Facebook, Google My Business, Yelp, or any other review platform your company uses and make them into a post.  


Customer spotlights are another great way to get a 3rd party voice to give positive feedback about your business. For example, if you’re a business that works with artists or creative people in your community, have them fill out a fun questionnaire and send you a photo of them or their work and share it on your page like, “Meet Mark! He loves to hike, cheers for the local sports team, and he is an up-and-coming artist.” Spotlights are an easy way for your company to stand out from the crowd because visitors can see you care about your customers.

How to Grow Your Online Presence

Now that your audience has learned about your business and heard from your customers, you might have to focus on reaching more potential customers. If you don’t want to dive into the world of paid social media advertising, creative content ideas can start with organic growth with giveaways and contests.


Giveaways are a great way to expand your reach and gain followers fast and for less than paid advertising. You can start small with one post asking people to like and tag a friend to enter to win one of your products or a free month of your service. If that goes well, you can start incorporating them into a monthly or even a weekly giveaway. Doing regular giveaways will encourage your audience to follow your page and regularly keep up with engagement. When doing a giveaway, keep in mind not to ask your audience to do too much. For example, asking them to follow, like, tag eight friends, share to their feed, and share their story will get fewer people to engage since it will take a lot of effort. Especially since the average user only shares about one post a month, so it is slim, it will be for business promotion. So, keep your rules short and simple and watch your followers grow!


If you want to give your audience a chance to get creative, you can also host a contest and ask your followers to create something. For example, if you are a business that gives music lessons, you can have a songwriting competition, and the winner can win six months of free classes. The only catch with the contest is you won’t get as many entries as you will for a giveaway, but you will have other local creators talking about your business and help you engage with a new audience your business might not have found on its own. 


Weekly series can also be a fun and creative way to fill content! It can be anything from introducing the public to your staff in employee spotlights to making helpful tips. For instance, if you own a pet store, you can do weekly pet tips or share pictures of local pets who visit the store and call it Pet Pic Friday. You can also engage with your audience by asking them to send photos of their pets to be shared in your weekly series.


Video has become a significant source of content across almost all social media platforms, but don’t let the thought of having to create a video scare you. It can be easier than you think.

24 Hour Stories

When creating quick and easy video content, the 24-hour story feature on Facebook and Instagram is a great place to start. For example, you can use stories to show your product or services in a way that pictures can’t capture. Handling the product while talking about it can help give users an in-depth look at how your product can be used. There are also features to have users submit questions, and you can answer those questions in videos to help customer questions and give other customers a chance to learn more. 

Story takeovers are another popular way to have your users see your business in a different light. You can have employees, regular customers, or popular platform users access your social account for a day to take their time talking about your business and showing your business in a different light. For example, if you are a social page for a college, you could have one of your alumni do an Instagram take-over and talk about their time at school and how it helped set them up for success in the future.

Another great feature of 24-hour stories is if you create a video you like and think will be helpful for future users, you can permanently save it and pin it mentally to your Instagram page so people can watch it anytime. 

Going Live

Going live is when you share a video on your platform in real-time. You can utilize going live in an array of different ways. You can do a video walk-through of your store or office to give the viewer a more in-depth look at how you run your business. Similar to the 24-hour stories, you can also do a quick Q and A on a live stream since your users will have access to drop questions on the video while you are live. Doing this regularly can help boost your reach and engagement.

With all this in mind, don’t forget to have fun with content creation! Your audience can always tell when you enjoy making content, and it will keep them coming back for more. Hopefully, all these suggestions helped get your creative juices flowing and lead to you creative content ideas for your social media profiles.

This post is to be used for informational purposes only and does not constitute legal, business, or tax advice. Each person should consult his or her own attorney, business advisor, or tax advisor with respect to matters referenced in this post. 1-800Accountant assumes no liability for actions taken in reliance upon the information contained herein.