The media environment is constantly changing. New technologies are being developed all of the time, along with innovative new forms of marketing. Business owners developing a budget for marketing for their small business face a bewildering range of options to invest in. But just because new platforms are created doesn’t mean older forms of marketing […]
Every business faces competition. There are other businesses out there that want the same customers as you. Your business is only of many options your customers have, so you have no choice but pay attention to your competitors. This is why business growth is never as simple as spending more money, making more products, and […]
At this point, you have your content strategy and at least a few pieces of high-quality content ready to publish. Now, you’re ready for the next stage of building your business blog: creating a website. At first glance, creating a blog website may seem confusing and overwhelming. There are tons of different hosting platforms, themes, […]
How do you make sure people can find your blog? Find out how search engine optimization can help your content find an audience.
Content strategies can improve your small business marketing outreach. Here is what you should know about how to create a successful content strategy!
In the business world today, an online presence is a must. When starting a business blog, the first step is finding a great domain name. Businesses experience plenty of benefits from creating websites, blogs, and social media pages. With so many businesses pursuing the same goals, it’s important to have a name that stands out […]
If you’re a small business owner, you spend tremendous amounts of time and energy devoted to growing your business. In challenging times like these, sometimes basic survival becomes the most important goal. The media environment has radically changed in recent years, and the coronavirus pandemic has only caused more upheaval. Business owners must continuously learn […]
By now, many Americans have been working from home for over 2 months to slow the spread of COVID-19. While some workplaces are slowly returning to normal operations, others are in no rush to return to the office. Remote work has been quite an adjustment for thousands of people, especially if this was their first […]
As fun as it sounds to work from home, it’s not easy. Getting work done in the same place you sleep, eat, and relax with loved ones is not a simple task. It’s even more difficult when you’re suddenly forced to change your routine, and you’re dealing with the stress of a pandemic. No matter […]
For those working from home for the first time, it’s definitely an adjustment compared to the office culture you’ve come to know. Thanks to COVID-19, Zoom calls have replaced in-person meetings and it’s no longer possible to grab a quick bite to eat with co-workers. However, just because you can’t see your team face-to-face doesn’t […]